Loaded Logo
"The logo or brand, like any sigil, is a symbolic summing up of the world of desire which the corporation intends to represent. The logo is the only visible sign of the corporate intelligence seething behind it. Corporate sigils are super-breeders. They attack unbranded imaginative space. They breed across clothing, turning people into advertising boards,” Grant Morrison.
Considering logos are already loaded with a corporate brand’s intent, can these powerful forms of visual language that pervades our culture be subverted through the compression and shattering of the many, creating a kind of prism or hyper-awareness of their influence on our unconscious, a hyper-sigil?